6,000+ colleges · 8 fit factors · powered by federal data

Your AI College Counselor,
Available 24/7

ScholarMatch AI analyzes 6,000+ U.S. colleges across 8 factors — academics, finances, location, major, interests, career outcomes, and more — to find your perfect fit.

Find My CollegesSee how it works
AcademicsFinancesLocationMajorInterestsCareer OutcomesCampus LifeArts Fit

Meet EMMA

The advisor who never sleeps

E·xpert M·atching & M·entor A·dvisor

EMMA is your personal AI college advisor — available day or night to answer your questions, guide your search, and help you find schools you never would have discovered on your own.

Chat with EMMA
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EMMA

Online now

Hi! I'm EMMA — your Expert Matching & Mentor Advisor. What do you want to study?
Something with data, but I love the outdoors too.
Perfect — let me find schools strong in data science with real access to nature.

How It Works

From questions to college list in three steps

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Tell us about you

Answer smart questions about your academics, interests, goals, and lifestyle.

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EMMA analyzes the data

EMMA and our matching engine analyze 6,000+ schools using 8 proven factors.

AcademicsFinancesLocationMajorInterestsCareer OutcomesCampus LifeArts Fit
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Get your college list

Get your personalized Likely / Target / Reach college list with career outcomes data.

LikelyTargetReach

Live Demo

Try it yourself

Answer five quick questions and watch EMMA surface matches in real time. No account needed to preview.

EMMA

AI College Counselor

Let's begin

Hi! I'm EMMA — your Expert Matching & Mentor Advisor. I'm going to ask you 5 quick questions to show you how ScholarMatch AI works. Ready to find your colleges?

Pricing

Simple, transparent pricing

Every plan includes your full college report and time with EMMA.

Starter

Try a full match report

$19.99/month
  • 1 personalized college report
  • EMMA advisor for 2 days
  • Likely / Target / Reach list
  • 8-factor fit analysis
Get started
Most Popular

Standard

A full week with EMMA

$24.99/month
  • 1 personalized college report
  • EMMA advisor for 7 days
  • Likely / Target / Reach list
  • 8-factor fit analysis
  • Career outcomes data
Get started

Premium

Plan across two paths

$49.99/month
  • 2 personalized college reports
  • EMMA advisor — unlimited
  • Everything in Standard
  • Priority match updates
Get started
I'm here to help — ask me anything!